E-commerce · Custom-built
Recommendations and one-click reorders for an online food store
A food importer selling online wanted to grow sales. Automated emails now recommend products to each customer, offer a one-click reorder at the right moment, and send coupons only when they pay off. Sales rose by 20%.
The problem
The company imports food and sells it online. They wanted to increase sales without adding staff. The customers were there, but each one ordered when they happened to remember, and customers who drifted away were rarely won back.
What we did
We built an automated email system on top of their order history, using statistical models and AI in three ways.
- Recommendations. Each customer receives products chosen from their own purchase history, not a generic catalogue.
- One-click reorders. Products bought before can be ordered again with a single click, and the email arrives when the customer is likely to be running low.
- Coupons. Customers who have not ordered recently receive a coupon. The system tracks how effective each coupon is and times them so they are not overused and margins hold.
What changed
Sales rose by 20%.